At Life Saving Training, we’re dedicated to building and maintaining the trust of our customers and visitors to our website. We respect your privacy and want you to know that we keep your information safe and secure. We don’t sell or pass on your information to anyone for marketing purposes.

This policy exists to help you to understand what personal information we collect at Life Saving Training and why. We’ll also let you know how we store it, keep it secure and the limited situations in which data will be shared with third parties. We take privacy very seriously, but we promise this policy won’t be overly complicated so that it’s easy to digest. 

Life Saving Training is registered as a Data Controller with Information Commissioner’s Office (ICO). ICO registration number: ZA035453 and original registration date: 18 January 2014.

Website Privacy Policy

This privacy policy explains what personal information we collect from you whilst visiting our website in compliance with UK and European law.

What information do we collect?

By clicking on any links when browsing this website or by sending us emails you consent to some personal information being collected.

Life Saving Training collects your personal information through:

• Cookies placed on our website either by a third party (e.g. Google Analytics) or hosted by Life Saving Training.

• Name, telephone number and email addresses provided by you when filling in the ‘contact us’ form.

When you visit our website we collect browsing information in a way which does not identify anyone. We only record data such as the type of web browser and operating system you are using, the pages you visit, and the date and time of your visit. We cannot identify you personally from this information and we will not associate any data gathered from this site with any other personally identifying information from any source. We do not attempt to collect any personal data about you through this web site unless you provide it to us voluntarily; for example, by sending us an email.

You can find out more about how Google uses your data and update your own settings with Google here: 

What we do with your information:

We will always be clear about why we need the details we ask for, and ensure your personal information is kept as secure as possible.

Any of the information we collect from you may be used in the following ways:

  • To contact you to discuss how we can offer assistance with your training needs by using the email address and/or telephone number which you have provided.
  • Use the information collected by cookies with your consent to improve our website and customer service.

The General Data Protection Regulation:

Under this regulation, we have a legal duty to protect any information we collect from you and inform you at the time of collection, how and why the data is used. We use password protected systems to safeguard your data, and keep strict security standards to prevent any unauthorised access to it.


What is a cookie and why are they used by Life Saving Training?

Cookies are small files of letters or numbers downloaded on to a device when users access websites. They are widely used in order to make websites work, or work more efficiently, as well as to provide service information to the owners of the site. Cookies can be grouped into three categories: “session”, “persistent” and “first and third party”

Session cookies (Temporary)

These are temporary cookie files, which are erased when you close your browser. When you restart your website browser and go back to the site that created the cookie, the website will not recognise you.

Persistent cookies (Permanent)

These files stay in one of your website browser's subfolders until you delete them manually or your browser deletes them based on the duration period contained within the persistent cookie's file.

First and Third Party cookies

Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. First party cookies are cookies set by a website visited by the user. Third-party cookies are created by a website other than the one you are currently visiting; for example, the Google analytics cookies placed on this website are third party which measure how many website visitors we receive.


Cookies are not spyware or viruses and they can't read information from a computer. Neither are cookies the source for pop-ups or spam. They cannot be executed as code and are therefore incapable of transmitting computer viruses.

What if I refuse cookies?

Refusing all cookies will affect your web experience and may result in some parts of the website not functioning properly.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites:

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting these sites and such sites are not governed by this privacy statement.

You should exercise caution and look at the privacy statement applicable to the website in question.

Legal Bases for collecting Personal Information at Life Saving Training:

Website and Email Bookings on our Website (Legal Basis of Contract - an exchange of services for money): If you book a course with us on our website or via email, we only collect the information you provide such as your name, address, email address and address for course delivery if booking an in-house course. Our site is SSL Certificate protected, meaning your data is transferred from your server to ours securely.  

If booking on the website, you can choose to checkout as a guest and do not have to create a login. If you decide to create a user login for our site, your details are securely stored within our website administration and not shared with anyone else. We do not take payments directly through our site, therefore we never see your card details. You can either choose to pay securely via PayPal, or make an online bank transfer using your own Online Banking login.

Website Enquiries (Legal Basis of Contract - exchange of information to provide a quote): If you send an enquiry via our website or call us to find out more about our services and request a quote, we need to collect certain data from you in order to meet this request. We’ll ask for or clarify the number of people to be trained, the location for the training if it’s to be in-house and other relevant information such as the business or industry you work in. We will seek consent to keep in touch via a follow up email or phone call to discuss any further queries you may have.

Awarding of Certificates (Legal Basis of Contract - to fulfil an obligation to you): In order to process your certificate and/or qualification, we need to collect your Name, Address, Date of Birth, Gender, Health Conditions which may require reasonable adjustments, Email Address, Phone Number, Signature, and Assessment Decisions (based on your ability to perform the required skills in order to receive the certificate). 

Data Sharing:

As an accredited training provider, when delivering Ofqual regulated qualifications, we share personal information with the Awarding Organisation (ITC First). This is so you can receive your qualification certificates.

The information collected on the Candidate Registration Forms and Assessment Plan which are securely sent to the Awarding Organisation includes:

  • Full Name
  • Date of Birth
  • Gender
  • National Identity and Ethnicity
  • Special needs or reasonable adjustment required
  • Unique Learner Number Consent
  • Postal Address
  • Email Address
  • Phone Number 
  • Signature 
  • Assessment Decisions

Please note that you do not have to provide all of the above information should you choose not to, however the more data you supply, the easier it is to process your qualification should there be any queries. You only have to provide your name and signature which will be verified at the beginning of a training session against an ID document such as a Passport or Driving Licence. Life Saving Training will collect Assessment Decisions also.

Life Saving Training upload course candidate data to the relevant part of the ITC First website. Data submitted is only visible to those who need it, using an individual unique user login and password. Original documents are scanned and securely sent to ITC First. Candidate data is retained for 5 years and then deleted.

ITC Candidate Registration Forms will also include specific opt in options for how ITC may use your data, such as to verify your course feedback.

For more information on ITC First and their privacy policy, please contact ITC First:

For non regulated courses, Life Saving Training still collect the same data, however it is not shared with an Awarding Organisation. All data is scanned and stored on Dropbox, on password protected computers and all paper copies are securely shredded and destroyed.

How we store data at Life Saving Training:

We use a secure cloud storage service called Dropbox, which can only be accessed by Life Saving Training employees with the relevant access rights. Dropbox is password protected and is accessed on password protected computers. The data we store on DropBox includes Candidate Registration Forms, Assessment Decisions, Evaluation Forms, Scanned Certificates. For more information on Dropbox and their Privacy Policy and Data Security measures, please click here: 

We use a secure Customer Relationship Management system called Hubspot to keep in touch with you if you have consented to do so following an enquiry, a meeting, or an outbound contact which has been screened against the Corporate Telephone Preference Service. For more information on Hubspot and their Privacy Policy and Data Security measures, please click here: 

We use secure web based Accounting Software called FreeAgent to process our customer orders and create invoices. Data stored on FreeAgent includes Customer Name, Business Address, Phone Number and Email Address. For more information on FreeAgent and their Privacy Policy and Data Security measures, please click here: 

We use a virtual receptionist service called Simply 66 to answer calls made to our 0191 5808 808 telephone number. Simply 66 process data on our behalf which includes your Name and Phone Number, and a voice call recording. Data is stored securely on Simply 66’s website within a password protected customer portal. For more information on Simply 66 and and their Privacy Policy and Data Security measures, please see their website: 

As part of the registration process for our e-newsletter, we collect some personal information - your name, email address, organisation and date of opt-in. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about such as updates to First Aid guidelines; top tips and any other relevant information you may need to know to support you in your role at work or home. We don't rent or trade email lists with other organisations and businesses.

We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails. 

Access to your Personal Information:

You are entitled to view, amend, or delete the personal information that we hold. Email your request to Life Saving Training Operations at 

Changes to this Privacy Notice:

If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.